A dated brochure site rebuilt into something that wins work and recruits crews for one of the Sault's busiest contractors.
Trimount services residential, commercial, and municipal markets across the Sault: paving, concrete placement, sewer and waterline installation, full road reconstruction, directional drilling, hydro excavation. They pave roads the city drives on. Their reputation was already built.
Their website wasn't carrying any of it. The homepage opened on a grid of job photos with the logo dropped in the middle, no headline, and no button. The one line of positioning copy sat below the fold in a grey panel, grey text on a grey background. Five nav items, no project gallery, no way to see the work. Anyone who landed there had to already know who Trimount was.
The ask was a rebuild: modern, easy for the team to manage, easy for search engines to read, and built to tell the Trimount story to two audiences at once. Customers looking for a contractor, and tradespeople deciding where to work.
Pull the handle across. Old site on the left, new site on the right.
Four decisions did most of the work.
The old first screen was a photo collage. The new one leads with a headline, names the three markets Trimount serves in a single sentence, and puts an Inquiries button in reach before anyone scrolls. A visitor who has never heard of them now knows what they do and how to reach them in about four seconds.
Contractors get judged on jobs they have already finished. The old site had nowhere to show them. Projects is now its own section and its own page.
Their Instagram feeds straight onto the homepage. The crew already posts from job sites, so the page keeps refreshing itself without anyone opening the website.
The old site buried every service in one block of text, so there was nothing for Google to rank. Services now break out by market, with the asphalt plant and snow removal given their own space. Someone searching for a paving contractor in the Sault can land on a page about paving instead of a homepage that mentions it once.
In construction the customers usually find you. Crews are the harder problem. Trimount wanted the site to make its case to tradespeople choosing between employers, and to do it as a locally owned company rather than a faceless contractor.
So we built that into the structure instead of parking it on one page. A candidate arriving from a job posting or a friend's text lands somewhere that answers what the company is actually like to work for.
Tell us what your site isn't doing for you. We'll come back with what we'd change and how we'd build it.
We'll review your website and identify what's preventing conversions.