One store instead of two
Every product, order, and customer record from the old Lucy Ro store now lives in a single Shopify 2.0 build. One inventory to manage, one place to check an order.
Case Study
Forty-Five Social
Two Shopify stores, one confusing backend, and a fashion-and-barbershop brand ready to run as one. We merged both into a single Shopify 2.0 build without losing an order, a customer record, or a gift card balance.
One brand, running on two stores
Forty-Five Social sells men's and women's fashion, runs a barbershop, and operates a bar and café out of one location on Spring Street. Part clothing store, part social space: private fittings for wedding parties, in-store events, a place people stop into as much to hang out as to shop.
The online side hadn't caught up. The brand was running two separate Shopify stores, one of them under a different name, Lucy Ro, left over from before the two operations combined into one business. Same team, same building, two backends to manage, two sets of customer data, two places a gift card might or might not work.
The ask: rebuild the storefront on Shopify 2.0, and get both stores down to one, without customers noticing the difference on the way in.
Scope
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Shopify 2.0 storefront redesign -
Store & data migration -
Custom brand graphics -
Navigation & UX rebuild
Drag to compare
Pull the handle across. Old site on the left, new site on the right.
What the rebuild actually changed
Four decisions did most of the work.
Gift cards that still work
Existing gift card balances carried over in the migration. Nobody who bought one under the old setup found out the hard way that it didn't transfer.
Finding things got easier
Filtering and sorting on the new site follow how people actually shop: by category, size, and brand, instead of one long scroll.
A backend one person can run
Inventory, orders, and promotions all live in one Shopify 2.0 admin now instead of split across two logins.
The hard part was invisible
Anyone can point a domain at a new theme. The harder problem was making two stores act like they'd always been one.
Customer accounts, order history, marketing data, and every outstanding gift card balance had to move over from the old Lucy Ro store without a gap. If a returning customer's order history disappeared, or a gift card stopped scanning, that's not a bug ticket. That's a customer standing at the register.
How that shows up
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Customer accounts and order history migrated from both stores into one -
Every outstanding gift card balance carried over and verified before cutover -
Product catalog and marketing data consolidated, nothing re-entered by hand -
Custom brand imagery replacing whatever didn't survive the merge
Running more than one store?
Tell us what's actually happening day to day across your storefronts, logins, and systems. We'll come back with what merging it down would take.